Data-Driven Insights: Unlocking the Power of QR Codes and Badges with Samaaro’s Event Management Software 

What once used to be a simple nametag has become a multi-functional tool. Badges are getting smarter and are being integrated with QR codes, which are more impressive than you can imagine! They grant access to specific sessions, store dietary preferences, and act as digital business cards. The badges can now record and channel all the data to an event management software, helping you gain insights and improve subsequent events.  

Beyond the Scan: The Data Potential of QR Codes and Badges

The badges are powerful as they can now carry something more than just a person’s identity. You can turn them into a mini storehouse that contains every action the guest performs. A single badge can channel different kinds of data: 

• Registration:  

In addition to their profession and designation, you can ask attendees for their preferred food, session topics and speakers during registration. These details are stored in the QR codes and help the on-ground staff provide necessary assistance. 

• Movement:  

The attendee badges contain QR codes that act as access control and allow guests to attend only the sessions they have signed up for. Also, QR code-enabled checkpoints let you monitor the guests’ movement within the event venue and gauge the popularity of the sessions with real-time reports.   

• Networking: 

Attendees can network and build connections using the badges as digital business cards. Instead of exchanging physical cards, they can scan the QR code of the attendee they are interested in and start interacting. 

• Lead generation: 

Exhibitors can scan the QR codes of the attendees and allow attendees to download brochures, white papers, or exclusive content in exchange for their contact information. This process empowers exhibitors to capture high-quality leads for future follow-up. 

Unveiling the Benefits of Data Insights from an Event Management Software

Using an event management platform is a great way to get insight into the guests’ data and plan better events. Here’s a breakdown of how the data insights can be useful:  

• Enhanced resource allocation:  

Information on attendee engagement, session popularity, and access restrictions can reveal unexpected bottlenecks that may occur. This insight allows you to dynamically allocate resources, such as staff levels or refreshment supplies, to sessions and booths in high demand.  

• Boosted attendee engagement: 

The ease of networking, facilitated by QR code scanning, increases attendee interaction. Booth traffic will let you identify the booths with high engagement and connect attendees with the most relevant exhibitors.  

• Satisfied sponsors and exhibitors:  

As attendees actively participate in sessions, polls, and interactive activities, their interest in sponsored elements grows. This translates into higher lead retrieval at exhibitor booths and greater brand recall for sponsors.  

• Heightened event success: 

A powerful event management platform lets you transform the event into a data-driven success story. Gathering registration data, tracking movement across sessions, encouraging networking, and improving lead generation, all lead to satisfied stakeholders and contribute to the event’s success. 

How Samaaro Turns Data into Action

Samaaro offers more than post-event insights. It not just provides data; it also turns the data into action! Read on to learn how: 

• Branded QR codes and badges 

Samaaro takes event networking to the next level! Attendees receive personalized badges that double as digital business cards. Exhibitors, on the other hand, benefit from branded QR codes featuring their organization’s logo by instilling trust in the attendees and capturing leads effortlessly.   

• Badges loaded with information 

The badges are versatile and go beyond simple lead capture. They are loaded with attendee registration details, session preferences, topics of interest, travel arrangements, and even dietary restrictions. They allow you to personalize recommendations, send targeted communication, and provide an enriching event experience for everyone involved. 

• Multi-purpose badges 

Samaaro’s multi-purpose badges act as a digital extension of the attendees’ identity. Each badge contains the name, designation, and organization of the attendee- details that are useful for seamless check-in, networking, and lead generation. 

• Data on your fingertips 

With Samaaro’s event management software, you get easy access to data in real-time. Personalized badges brimming with information facilitate informed decisions, foster meaningful connections, and transform your event into a resounding success. 

Conclusion

Samaaro’s event management software is the all-in-one platform that simplifies the flow of information. Do you want to enhance your guests’ experience and make sure they leave your event with a positive impression of your organization? Sign up for a free trial today and start planning incredible events!